@article{paperid:1048376,
author = {Koosha, Hamidreza and Amir Albadvi},
title = {Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus},
journal = {Journal of Modelling in Management},
year = {2015},
volume = {10},
number = {2},
month = {July},
issn = {1746-5664},
pages = {179--197},
			numpages = {18},
keywords = {decision calculus; marketing; budget allocation; management judgment; Markov chain; transition matrix; modelling.},
}