@article{paperid:1068172,
author = {Keshtidar, Mohammad and Sahebkaran, Mohammad Ali and Mahdi Talebpour,  and مازیار کلاشی},
title = {Investigating the effect of brand identity and character on brand loyalty of football team fans},
journal = {International Journal of Sport Management and Marketing},
year = {2018},
volume = {18},
number = {1},
month = {April},
issn = {1475-8962},
pages = {105--115},
			numpages = {10},
keywords = {brand personality; brand identity; brand loyalty; fans},
}