@article{paperid:1083169, author = {Sepehrian, Amir Hossein and Maliheh Aghaei and Azimzadeh, Seyed Morteza}, title = {The Role of TARP Factor in Social Network Advertising in Brand Awareness and Purchase Intention of Sport Brands}, journal = {Annals of Applied Sport Science}, year = {2020}, volume = {8}, number = {5}, month = {July}, issn = {2476-4981}, pages = {1--8}, numpages = {7}, keywords = {Brand Awareness; Purchase Intention; Social Network; Sport Advertising; TARP}, }