@article{paperid:1083360,
author = {Koosha, Hamidreza and Amir Albadvi},
title = {Allocation of marketing budgets to maximize customer equity},
journal = {Operational Research},
year = {2020},
volume = {20},
number = {2},
month = {June},
issn = {1109-2858},
pages = {561--583},
			numpages = {22},
keywords = {Customer equity; Budget allocation; Customer acquisition; Customer retention; Genetic algorithm; Decision calculus; Simulated annealing},
}