@article{paperid:1088136,
author = {Zahmati, Majid and Azimzadeh, Seyed Morteza and Sotoodeh, Mohammad Saber},
title = {Using Eye Tracking Technology to Investigation the Impact of Celebrity Athlete Endorsement on the Attention to Advertising},
journal = {Journal of Advanced Sport Technology},
year = {2020},
volume = {3},
number = {2},
month = {February},
issn = {2538-5259},
pages = {61--70},
			numpages = {9},
keywords = {Endorsement; Advertising; Celebrity Athletes; Eye Tracker; Attention},
}