%0 Conference Proceedings %T Designing a Brand Model for the City of Mashhad: Reference to Sports Functionality %A Salimi, Mahdi %A Keshtidar, Mohammad %A Mirzazadeh, Zahra Sadat %A Kharazmi, Omid Ali %A Azimzadeh, Seyed Morteza %J International conference on Applied Exercise and Sport Science %D 2021