@article{paperid:1029215,
author = {Daneshvar Kakhki, Mahmoud and Farahmand Gelyan, Kazem},
title = {Review of interactions between e-commerce, brand and packaging on value added of saffron: A structural equation modeling approach},
journal = {African Journal of Business Management},
year = {2012},
volume = {6},
number = {26},
month = {July},
issn = {1993-8233},
pages = {7924--7930},
			numpages = {6},
keywords = {Structural equation modeling (SEM); e-commerce; brand; packaging; saffron},
}