@article{paperid:1030182, author = {Nazemi, Shamsodin and Rajabi, Batool and Mohammad Moqaddasi}, title = {Evaluating Customer Satisfaction Using Derrige & Suich General Utility Function: The Case of Sahand Iranian Carpet Manufacturing}, journal = {Interdisciplinary Journal of Contemporary Research in Business}, year = {2012}, volume = {4}, number = {4}, month = {August}, issn = {2073-7122}, pages = {934--945}, numpages = {11}, keywords = {customer satisfaction; utility function; AHP; machine made carpet}, }