@article{paperid:1031771,
author = {Amir Albadvi and Koosha, Hamidreza},
title = {A robust optimization approach to allocation of marketing budgets},
journal = {Management Decision},
year = {2011},
volume = {49},
number = {4},
month = {January},
issn = {0025-1747},
pages = {601--621},
			numpages = {20},
keywords = {Customer relations; Optimization techniques; Customer retention; Resource allocation;
Marketing audit},
}