@inproceedings{paperid:1031801,
author = {Koosha, Hamidreza and A. Albadvi and F. Hassanzadeh},
title = {A Robust Optimization approach to Customer Equity Maximization},
booktitle = {OR 2008, the annual International Conference of the German Operations Research Society},
year = {2008},
location = {Augsburg, GERMANY},
keywords = {Customer Equity (CE); Customer Lifetime value (CLV); Robust
Optimization; Acquisition; Retention; Budget Allocation},
}