@article{paperid:1035459,
author = {Shirazi, Ali and Zeinvand Lorestani, Hanzaleh and Karimi Mazidi, Ahmadreza},
title = {Investigating the effects of Brand Identity on Customer Loyalty from Social Identity Perspective},
journal = {Iranian Journal of Management Studies},
year = {2013},
volume = {6},
number = {2},
month = {January},
issn = {2008-7055},
pages = {153--178},
			numpages = {25},
keywords = {Social Identity; Brand Loyalty; Brand Identity; Brand Identification.},
}