@article{paperid:1035588, author = {Pahlavannezhad, Mohammad Reza and HamediShirvan, Zahra}, title = {Congruent and metaphorical uses of modulation in persian: A case study about advertising and press discourses}, journal = {Asian Journal of Research in Social Sciences and Humanities}, year = {2013}, volume = {3}, number = {2}, month = {February}, issn = {2250-1665}, pages = {36--42}, numpages = {6}, keywords = {modality; modulation; interpersonal metaphor; systemic functional grammar; Halliday.}, }