@article{paperid:1037831,
author = {Erfaniyan, Leila and Sharifi, Shahla and Meshkato Dini, Mahdi},
title = {A Survey on Optimal Innovation and Salience Hypothesis in the Persian Advertisment},
journal = {Asian Journal of Research in Social Sciences and Humanities},
year = {2013},
volume = {3},
number = {12},
month = {September},
issn = {2250-1665},
pages = {342--353},
			numpages = {11},
keywords = {Optimal Innovation Hypothesis; advertisement; Graded Salience Hypothesis; Attractiveness; Familiarity; Deviation},
}