@inproceedings{paperid:1039578, author = {Salehi Fadardi, Javad}, title = {Evaluation of Consumers’ Preference to the Brands of Beverage by Means of ERP Pre-comprehension Component}, booktitle = {International Conference on Global Economy, Commerce and Service Science(GECSS2014)}, year = {2014}, location = {Phuket}, keywords = {neuromarketing; event related potentials(ERP); preference; prediction; n1 component; pre-comprehension brain activity}, }