@article{paperid:1049558, author = {Latifian, Ahmad and Monazzami Borhani, Masoud}, title = {Investigating the factors affecting the relationship marketing (Case Study: Insurance industry in Khorasan Razavi province)}, journal = {International Journal of Applied Business and Economic Research}, year = {2015}, volume = {12}, number = {4}, month = {November}, issn = {0972-7302}, pages = {2119--2135}, numpages = {16}, keywords = {Relationship Marketing; Organizational Internal Factors; Organizational External Factors; Moral Factors; Service Organizations.}, }