@article{paperid:1049579, author = {Poursalimi, Mojtaba}, title = {Impact of Customer Relationship Management (CRM) in Iran Baking Sector}, journal = {International Journal of Organizational Innovation}, year = {2009}, volume = {2}, number = {1}, month = {June}, issn = {1943-1813}, pages = {225--251}, numpages = {26}, keywords = {CRM; E-BANKING; SERVICE QUALITY; INTERNET BANKING.}, }