@article{paperid:1050313,
author = {Koosha, Hamidreza and Amir Albadvi},
title = {Customer lifetime valuation using real options analysis},
journal = {Journal of Marketing Analytics},
year = {2015},
volume = {3},
number = {3},
month = {October},
issn = {2050-3318},
pages = {122--134},
			numpages = {12},
keywords = {customer lifetime value (CLV); customer equity (CE); real options; market
penetration; customer development},
}