@article{paperid:1054476,
author = {Eghbali, Negin and Kharazmi, Omid Ali and Rahnama, Mohammad Rahim},
title = {Comparative Study of Global Experiences Related to Urban Branding Process and Presenting a Soloution for Mashhad Metropolis},
journal = {Cumhuriyet Science Journal},
year = {2015},
volume = {36},
number = {6},
month = {June},
issn = {1300-1949},
pages = {716--728},
			numpages = {12},
keywords = {global experiences; key success factors; Mashhad metropolis; urban branding process},
}