@article{paperid:1054944,
author = {Kaffashpoor, Azar and Monazzami Borhani, Masoud and Nekahi, Mohammad Ali and Marzieh Khalili},
title = {The effect of store image and perceived risk on purchase center in Iran intention in Kian Hypermarket},
journal = {Asian Journal of Research in Marketing},
year = {2015},
volume = {4},
number = {1},
month = {February},
issn = {2277-6621},
pages = {120--134},
			numpages = {14},
keywords = {Store image perception; Purchase intention; Perceived risk.},
}