@article{paperid:1055155,
author = {زهرا شفیعی زیدانلو and Kaffashpoor, Azar},
title = {the effect of brand characteristics on the loyalty of customers of food brands in Mashhad city-The study of Shahsavand, Tabarok and Zoshk brands},
journal = {International Research Journal of Management Sciences},
year = {2016},
volume = {4},
number = {3},
month = {April},
issn = {2147-964X},
pages = {173--179},
			numpages = {6},
keywords = {he effect of brand characteristics on the loyalty of customers of food brands in 
Mashhad city
(The study of Shahsavand; Tabarok and Zoshk brands)},
}