@article{paperid:1055765, author = {Mehri Etemadifard and Kaffashpoor, Azar and Ahmad Zendehdel}, title = {The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)}, journal = {International Journal of Advanced Studies in Humanities and Social Science}, year = {2013}, volume = {1}, number = {8}, month = {August}, issn = {2345-2749}, pages = {1067--1077}, numpages = {10}, keywords = {Brand; Brand Communication; Service Quality; Brand Trust; Brand Loyalty}, }