@article{paperid:1056038, author = {Akram Ramezani and Kaffashpoor, Azar}, title = {Relationship Between Effective Factors of Customer Perception and Purchase Intention}, journal = {Arth Prabhand: A Journal of Economics and Management}, year = {2014}, volume = {3}, number = {6}, month = {May}, issn = {2278-0629}, pages = {122--130}, numpages = {8}, keywords = {Brand Association; Use Experience; Communication; Customer Perception; Purchase Intention}, }