@article{paperid:1066896,
author = {Karbasi, Ali Reza and Mohammadzadeh, Seyed Hossein},
title = {Developing strategies to protect saffron production and market in Iran},
journal = {Acta Horticulturae},
year = {2017},
volume = {1},
number = {312},
month = {October},
issn = {0567-7572},
pages = {11--20},
			numpages = {9},
keywords = {marketing mix; strategic factors analysis; saffron; protection and positioning strategy},
}