@article{paperid:1070353,
author = {Rajabzadeh, Reza and Talebpour, Mahdi and Hadadian, Alireza and Jabbari Nooghabi, Mehdi},
title = {The Relationship Between Brand Perception Dimension with Branding's Top Clubs of Basketball and Handball Iran to Considering the Role of Mediator Fans Commitment},
journal = {Interaccion y Perspectiva},
year = {2018},
volume = {8},
number = {1},
month = {October},
issn = {2244-808X},
pages = {118--130},
			numpages = {12},
keywords = {Integrated marketing communication; brand identity; brand personality; fan commitment; branding; top
clubs; Basketball; Handball},
}