@article{paperid:1071935,
author = {Tabatabaeian Nimavard, Fakhrossadat and Mohammad Khabiri and Mehdi Rasooli},
title = {Brand Personality of the Premier League of Iran's Soccer - Strategies and Consequences},
journal = {Annals of Applied Sport Science},
year = {2018},
volume = {6},
number = {2},
month = {August},
issn = {2476-4981},
pages = {87--94},
			numpages = {7},
keywords = {Brand Personality; Soccer; Self-Congruity; Self-Expression; Brand Relationship},
}