@article{paperid:1071946,
author = {Tabatabaeian Nimavard, Fakhrossadat and Mohammad Khabiri and Mehdi Rasooli},
title = {Mediators of Development of Brand Personality in Iran Football League},
journal = {Annals of Applied Sport Science},
year = {2018},
volume = {6},
number = {2},
month = {November},
issn = {2476-4981},
pages = {78--94},
			numpages = {16},
keywords = {Football; Brand Personality; Congruency; Football; Product Factors; Unrelated Factors with Product; External Environment
.},
}