@article{paperid:1072216,
author = {Gholizade, Bahare and Talebpour, Mahdi and Keshtidar, Mohammad and Hossein Abdolmaleki},
title = {Mouth advertising, an effective tool for loyalty of sport customers, case study: women's health clubs in Mashhad},
journal = {International Journal of Leisure and Tourism Marketing},
year = {2018},
volume = {6},
number = {1},
month = {January},
issn = {1757-5567},
pages = {51--65},
			numpages = {14},
keywords = {consumer purchasing behaviour; loyalty; mouth advertising},
}