@article{paperid:1072286, author = {Keshtidar, Mohammad and Shajie, Kianoosh and Mahdi Ebrahimian Besharat and Yousefi Hajiabadi, Mahdi}, title = {Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran}, journal = {Annals of Applied Sport Science}, year = {2018}, volume = {6}, number = {1}, month = {June}, issn = {2476-4981}, pages = {65--74}, numpages = {9}, keywords = {Brand Trust; Brand Identity; Brand Love; Fans; Futsal.}, }