@article{paperid:1072300,
author = {Shahzad Tayarani Bathaei and Poursalimi, Mojtaba},
title = {Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City)},
journal = {International Journal of Information and Management Sciences},
year = {2018},
volume = {29},
number = {3},
month = {September},
issn = {1017-1819},
pages = {303--322},
			numpages = {19},
keywords = {Brand equity; customer lifetime value; LG Company.},
}