@inproceedings{paperid:1073048,
author = {رحیم نیا , فریبرز and سروری, تهمینه},
title = {Investigating The Effect Of Global Brand On Willingness To Pay More By Mediation Of Brand Perceived Quality, Brand Image, And Brand Prestige},
booktitle = {پانزدهمین کنفرانس بین المللی مهندسی صنایع},
year = {2019},
location = {ايران},
keywords = {Brand prestige; Brand image; Brand perceived quality; Global brand.},
}