@inproceedings{paperid:1075181,
author = {زهرا قربانی and Koosha, Hamidreza and محسن باقری},
title = {The impact of brand equity on customer equity},
booktitle = {15th Iran International Industrial Engineering Conference},
year = {2019},
location = {یزد, IRAN},
keywords = {Brand equity; customer lifetime value; customer equity; marketing activities.},
}