@article{paperid:1078467,
author = {Balali, Maryam and Azimzadeh, Seyed Morteza and Keshtidar, Mohammad and Brenda Pitts},
title = {Explaining the Conceptual Model of Factors Affecting the Brand Identity of Handball},
journal = {Annals of Applied Sport Science},
year = {2019},
volume = {8},
number = {2},
month = {August},
issn = {2476-4981},
pages = {1--9},
			numpages = {8},
keywords = {Brand Identity; Urban Brand; Handball; Conceptual Model},
}