@article{paperid:1079236, author = {Ghorbanian Rajabi, Asieh and Talebpour, Mahdi and گیوم مقنتینو and گیوم بودت and Kaffashpoor, Azar}, title = {A multidimensional conceptualization of the sponsor-sponsee fit in sport}, journal = {Managing Sport and Leisure}, year = {2020}, volume = {23}, number = {3}, month = {March}, issn = {2375-0472}, pages = {1--23}, numpages = {22}, keywords = {Sponsor-sponsee fit; fit construct; schemacongruence theory; bifactor model}, }