@article{paperid:1081717, author = {Nazemi, Mehdi and Azimzadeh, Seyed Morteza and Talebpour, Mahdi and D. Todd Donovan}, title = {Designing a Model of Micro Factor Affecting Personal Brand Development for Professional Athletes with Grounded Theory Approach}, journal = {Annals of Applied Sport Science}, year = {2020}, volume = {8}, number = {2}, month = {November}, issn = {2476-4981}, pages = {1--10}, numpages = {9}, keywords = {KEYWORDS: Personal Brand; Professional Athletes; Athlete’s Behaviors; Marketable Lifestyle; Athlete’s Personality Traits.}, }