@article{paperid:1083165,
author = {Sepehrian, Amir Hossein and Azimzadeh, Seyed Morteza and Keshtidar, Mohammad},
title = {Predicting the Power of Famous Sport Endorser Indices on  the Tendency to Purchase Sporting and Non-porting Goods:  A Quasi-experimental Study},
journal = {New Approaches in Sport Sciences},
year = {2020},
volume = {2},
number = {3},
month = {June},
issn = {2588-6614},
pages = {163--182},
			numpages = {19},
keywords = {Sport  endorser;  Famous  athlete;  Endorser  indices;  Purchase  tendency; 
Attractiveness sport endorser; Expertise of sport  endorser; Trustworthiness of  sport 
endorser},
}