@article{paperid:1083363,
author = {Zahra Qorbani and Koosha, Hamidreza and Mohsen Bagheri},
title = {An integrated model for customer equity estimation based on brand equity},
journal = {International Journal of Market Research},
year = {2020},
volume = {63},
number = {5},
month = {September},
issn = {1470-7853},
pages = {635--664},
			numpages = {29},
keywords = {beta regression; brand equity; customer equity; customer lifetime value; logistic regression;
marketing activities},
}