@article{paperid:1086410, author = {Aminiroshan, Zahra and Azimzadeh, Seyed Morteza and Mahdi Talebpour, and Majid Ghoshuni}, title = {The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity}, journal = {Annals of Applied Sport Science}, year = {2021}, volume = {9}, number = {1}, month = {April}, issn = {2476-4981}, keywords = {Sport; Neuromarketing; Advertising; Attention; Electroencephalography.}, }