@article{paperid:1087490, author = {Khalilzadeh, Majid and Neghabi, Hossein and Ramin Ahadi}, title = {An application of approximate dynamic programming in multi-period multi-product advertising budgeting}, journal = {Journal of Industrial and Management Optimization}, year = {2021}, volume = {19}, number = {1}, month = {January}, issn = {1547-5816}, keywords = {Dynamic programming; Marketing; Advertising budgeting; Multi-period multi-product.}, }