@article{paperid:1089664, author = {GijsOvergoor and WilliamRand and Willemijnvan Dolen and MasoudMazloom}, title = {Simplicity is not key: Understanding firm-generated social media images and consumer liking}, journal = {International Journal of Research in Marketing}, year = {2022}, volume = {39}, number = {3}, month = {September}, issn = {0167-8116}, pages = {639--655}, numpages = {16}, keywords = {Social Media Visual Complexity Deep Learning Image Analytics Convolutional Neural Networks}, }