@article{paperid:1093923,
author = {Zahmati, Majid and Azimzadeh, Seyed Morteza and Sotoodeh, Mohammad Saber and امید عسگری},
title = {An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement},
journal = {Electronic Commerce Research},
year = {2023},
volume = {23},
number = {3},
month = {September},
issn = {1389-5753},
pages = {1665--1676},
			numpages = {11},
keywords = {Neuromarketing · Endorser · Advertisement · Eye-tracking · Attention ·
Fixation duration · Area of Interest (AOIs)},
}