@article{paperid:1097832,
author = {Aminiroshan, Zahra and Gholamian, Javad and Ahmad Mahmoudi and Sahar Pirjamadi},
title = {Investigating the cognitive process of attention while watching sport advertisements in interested and non-interested people using Electroencephalogram technology},
journal = {Iranian Journal of Management Studies},
year = {2023},
month = {April},
issn = {2008-7055},
keywords = {Advertising Attention Index (AI) Brain Wave Interest in Sport Sport},
}