@article{paperid:1099273,
author = {احسان اسداللهی and Keshtidar, Mohammad and رضا حیدری and مارکو پیرس},
title = {Brand Identity Transfer and Consumers Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools},
journal = {Journal of New Studies in Sport Management},
year = {2020},
volume = {1},
number = {1},
month = {October},
issn = {2717-4069},
pages = {10--21},
			numpages = {11},
keywords = {Brand identity
Sport commitment
Promotional tools
Sport Consumers
Iranian Premier League},
}