@article{paperid:1101074,
author = {Latifian, Ahmad},
title = {Structural Equation Modeling of the Impact of Artificial Intelligence on Digital Marketing Performance: Considering the Mediating Role of Dynamic Organizational Capabilities and Big Data Analytics Capability},
journal = {International Journal of Multiphysics},
year = {2024},
month = {January},
issn = {1750-9548},
keywords = {Keywords: Artificial intelligence; digital marketing performance; dynamic organizational capabilities; big data analytics capability; structural equation modeling},
}