@article{paperid:1101595, author = {Alibaej, Mudher and Kaffashpoor, Azar and Eslami, GHasem and Hadadian, Alireza}, title = {Identifying Internal Marketing Components and Determining Its Impact on Employee Commitment with the Mediating Role of Service Quality and the Moderating Role of Employee Cultural Alignment}, journal = {Business, Marketing, and Finance Open}, year = {2024}, volume = {1}, number = {5}, month = {November}, issn = {3005-8902}, pages = {115--127}, numpages = {12}, keywords = {Keywords: Human Resource Management; Internal Marketing; Organizational Commitment; Service Quality; Employee Cultural Alignme}, }