@article{paperid:1103429, author = {Baratzadeh, Fatemeh and Ghahremani, Hooman}, title = {Urban Branding and the Challenges of Place Quality (A Critical Reading of Contradictory Representations in Four Global Cities)}, journal = {معماری و شهرسازی آرمان شهر}, year = {2025}, volume = {18}, number = {51}, month = {September}, issn = {2008-5079}, pages = {35--57}, numpages = {22}, keywords = {Urban branding; Globalization; Challenge of place quality; Representation of urban space}, }