%0 Journal Article
%T the effect of brand characteristics on the loyalty of customers of food brands in Mashhad city-The study of Shahsavand, Tabarok and Zoshk brands
%A زهرا شفیعی زیدانلو
%A  Kaffashpoor, Azar
%J International Research Journal of Management Sciences
%@ 2147-964X
%D 2016