%0 Journal Article
%T An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
%A Zahmati, Majid
%A  Azimzadeh, Seyed Morteza
%A  Sotoodeh, Mohammad Saber
%A  امید عسگری
%J Electronic Commerce Research
%@ 1389-5753
%D 2023