%0 Journal Article
%T Investigating the cognitive process of attention while watching sport advertisements in interested and non-interested people using Electroencephalogram technology
%A Aminiroshan, Zahra
%A  Gholamian, Javad
%A  Ahmad Mahmoudi
%A  Sahar Pirjamadi
%J Iranian Journal of Management Studies
%@ 2008-7055
%D 2023