Inputs, including herbicides, used in crop production may create negative environmental impacts. One solution to minimize these adverse effects is the adoption of integrated weed management (IWM) with the intention of reducing herbicide use. This study, conducted in 2010, estimates the willingness of farmers to pay for the adoption of more effective weed management methods. Results suggest that the willingness to pay (WTP) for IWM is greater than the WTP for other weed management methods, including chemical weed management and chemical and mechanical weed management. This study also identified a number of factors that influence the adoption of IWM on wheat farms in Iran using a multinomial logit model. Total annual income, area under irrigated wheat, wheat yield loss due to weeds, perennial nature of the weeds, and having awareness of weed resistance to herbicides had a positive effect on the adoption of IWM practices. However, having rain-fed (dryland) wheat cultivation and a larger number of plots on the farm had a negative influence on the choice of IWM.

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