In today's dynamic environment, it is not sufficient for companies to follow the right strategies, but they should be able to be adapted to their environment. Creativity is one of the factors that can be applied by companies that choose the appropriate organizational structure and use and manage knowledge, to achieve a sustainable competitive advantage. The aim of the study is to assess the moderating role of perceived instrumentality and networking ability in the relation between creativity and implementation of ideas. The statistical population of the research consists of managers and staff of Taghdis Porcelain Company in Gonabad city, and tools for data collection is a 21-questions questionnaire with 5-scale Likert range. The questionnaire was distributed among 350 managers and staff of Taghdis Porcelain Company, and 332 valid questionnaires were returned. Structural equation modeling was used to analyze the data, and the results showed that the effect of creativity on implementation of ideas is positive and significant. Moreover, the strengthening effect of the moderating variable of networking ability was confirmed. However, the effect of another moderating variable, i.e. perceived instrumentality was rejected. These results suggest the importance of networking ability compared to perceived instrumentality. Finally, due to the positive effect of the creativity on implementation of ideas, and strengthening of this relation by networking ability, practical recommendations were presented for managers, and research recommendations were presented for future research that considering the research limitations can be constructive guidance for practice and research.

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